We've created a Transition Town North Bay YouTube channel with a bunch of Transition Town related videos. Click here to check it out.
If you are operating a business that promotes reduced fossil fuel consumption, environmental technologies, local food consumption or economic re-localization then Transition Town North Bay would like to see that you succeed. There are several free opportunities for such businesses to market themselves through our website.
- A listing in our Link Directory will generate some click-throughs by our members and guests and will help improve your websites search engine page ranking.
- Our Green Map project is expanding to include restaurants and lodges that purchase food from local farmers, green businesses and training providers that have courses of interest to our members.
- We offer Banner Ad Placements in exchange for articles of interest to our members. Articles should be atleast 2-3 paragraphs, contain atleast one chart or photograph, and be informative in nature (not marketing material). In exchange for your article we will run your banner ad for 30 days free of charge.
We are concerned about 'greenwashing' and the detrimental effects this has on progress towards a healthy low carbon society. We are developing a set of Green Marketing Guidelines to limit the use of our free marketing services to only those businesses
and organizations that are making a significant contribution towards a more sustainable society. These guidelines are published online and there is a comment section to permit public discussion of the guidelines and help facilitate future revisions as necessary. Local businesses and organizations are welcome to post comments on how these guidelines can be improved.
The goal of the website project is to facilitate group collaboration and provide support for our various community-led projects that help build local resiliency to peak oil and climate change.
There are several benefits to using the Internet for group communications:
- Helping new members get up to speed on our various activities
- Promoting inclusion of the entire community rather than just 'green' people
- Communication over the web helps provide a record of our conversations
- Ensure that more people are notified of local events
There has been quite a bit of research done by the Transition Network and we're in touch with various other Transition web committees around the world. Some of the main requirements of transition groups are:
- Maintenance of an email distribution list that meets various anti-spam policies, such as one-click unsubscribe
- Distribution of news articles of local interest
- Providing an easy way for members to contribute content to the site
- Project-based and special interests blogs/micro-sites
- Sharing of photographs and documents
- Facilitating discussions and on-line meetings
We also understand that not everyone is comfortable using technology and try to help them participate wherever possible. Several how-to videos have been produced and are available in the 'help' section.
There are several roles for other members wanting to get involved in the website project and most of these roles don't require any knowledge of website technologies. We use a content management system called Joomla that allows most content development work to be done through easy to use web-based forms.
To get involved in this project, contact the webmaster.
For our green map, link directory, banner exchange and other free marketing projects, the website committee needs a set of guidelines on what our local environmental community considers "green" and "not green". This would be used to determine which businesses qualify for listings in our green map and other marketing opportunities for businesses.
There are a few broad guidelines out there on 'green marketing terms' and 'greenwashing' but most are too broad for our purposes. Also, because our group takes a more holistic approach (peak oil, economy) we may have a slightly different definition of 'green' than conventional environmental movements do.
Here is a revised draft that makes use of some of the comments recieved below:
- Renewable Energy (Solar, Wind, Micro-Hydro or Biomass)
- Sustainable Building (Energy Auditing, Design Services or Sustainable Building Supplies)
- Farm Store (On farm store or direct to consumer sales)
- Community Supported Agriculture (CSA Shares)
- Food Market - Atleast 50% of food products sold is either organic or comes from local farms
- Restaurant - Atleast 25% of food sold must be organic or come from local farms
- Food Processing/Storage
- Health & Wellness Skills
- Survival Skills/Foraging
- Energy Conservation
- Post-Carbon Living (Making Soap, Clothing, Bicycle Repair, etc.)
If anyone has any comments, click the comments link below to share them. We hope to revise this list periodically to reflect current perceptions of our local environmental community.
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