For our green map, link directory, banner exchange and other free marketing projects, the website committee needs a set of guidelines on what our local environmental community considers "green" and "not green". This would be used to determine which businesses qualify for listings in our green map and other marketing opportunities for businesses.
There are a few broad guidelines out there on 'green marketing terms' and 'greenwashing' but most are too broad for our purposes. Also, because our group takes a more holistic approach (peak oil, economy) we may have a slightly different definition of 'green' than conventional environmental movements do.
Here is a revised draft that makes use of some of the comments recieved below:
- Renewable Energy (Solar, Wind, Micro-Hydro or Biomass)
- Sustainable Building (Energy Auditing, Design Services or Sustainable Building Supplies)
- Farm Store (On farm store or direct to consumer sales)
- Community Supported Agriculture (CSA Shares)
- Food Market - Atleast 50% of food products sold is either organic or comes from local farms
- Restaurant - Atleast 25% of food sold must be organic or come from local farms
- Food Processing/Storage
- Health & Wellness Skills
- Survival Skills/Foraging
- Energy Conservation
- Post-Carbon Living (Making Soap, Clothing, Bicycle Repair, etc.)
If anyone has any comments, click the comments link below to share them. We hope to revise this list periodically to reflect current perceptions of our local environmental community.